As the fashion world bids adieu to Virginie Viard’s tenure at Chanel, it’s time to reflect on her journey since assuming the reins following Karl Lagerfeld’s departure. Viard’s stint at the helm of the iconic French fashion house has been characterized by a delicate balance between honoring Chanel’s rich heritage and infusing it with contemporary touches. However, as the industry evolves and consumer demands shift, Chanel finds itself at a pivotal juncture where the appointment of a new creative director is not only timely but necessary.
Since stepping into Lagerfeld’s illustrious shoes, Viard has had a monumental task (some might even say impossible following his departure) of maintaining Chanel’s signature codes while injecting her own vision into the collections. While her tenure witnessed a continuation of Lagerfeld’s sense of refined femininity in its designs with nods to the house’s iconic tweed suits and quilted handbags, it seems to have left fashion critics and consumer alike wanting for a bit more.
So with her departure, it inevitably leaves the fashion world with baited breath wondering – who could possibly be next? Below, we’ve shortlisted 5 designers we think could turn Chanel on its head and resuscitate the brand back to icon status.
1. Phoebe Philo
Known for her minimalist aesthetic and impeccable tailoring, Philo could infuse Chanel with a modern yet timeless vibe, similar to what she achieved at Celine. Her attention to detail and ability to create understated luxury could align well with Chanel’s classic elegance.
2. Jonathan Anderson
As the creative mind behind his own brand JW Anderson and the Spanish luxury fashion house Loewe, Anderson has demonstrated a knack for innovation and pushing boundaries. His eclectic designs and willingness to experiment could inject a sense of edginess and forward-thinking into Chanel while still respecting its heritage.
3. Thom Browne
Known for his avant-garde approach to tailoring and theatrical runway presentations, Browne could bring a fresh perspective to Chanel with his distinctive aesthetic. His ability to blend tradition with subversion might offer an unexpected but exciting direction for the brand.
4. Sarah Burton
Although primarily associated with Alexander McQueen, Burton’s romantic and ethereal designs could offer an unexpected contrast to Chanel’s more structured aesthetic. Her ability to create dreamlike and otherworldly collections might bring a new dimension to the brand.
5. Grace Wales Bonner
Known for her exploration of black identity and cultural heritage through fashion, Wales Bonner could bring a thought-provoking and socially conscious dimension to Chanel, redefining luxury in a more inclusive and diverse way.
Who do you think should replace Viard at Chanel? Leave us a comment below to let us know.