Chloé, the quintessential Parisian brand, has long been synonymous with effortless chic and bohemian elegance. Since its founding in 1952 by Gaby Aghion, Chloé has celebrated femininity with a free-spirited approach, becoming a beloved house for fashion’s most discerning enthusiasts. The latest chapter in Chloé’s storied history begins with the appointment of Chemena Kamali as creative director, a move that has ignited a renaissance for the label.
Chemena Kamali, who recently took the helm in 2023, has been instrumental in reimagining Chloé for a new generation. Her appointment marked a significant shift, bringing a fresh perspective to the house while honoring its rich heritage. Kamali, a German-Iranian designer with an impressive pedigree, including stints at Valentino and Saint Laurent, has brought a unique blend of rigor and romance to Chloé.
Kamali’s Debut Collection
Kamali’s debut collection breathed new life back in the brand. Drawing inspiration from the brand’s archives, she reinterpreted classic Chloé elements with a modern twist. The collection was an ode to the house’s signature style—fluid silhouettes, intricate details, and a soft, pastel palette—yet it felt decidedly contemporary. Kamali’s vision is clear: to create pieces that are timeless yet innovative, feminine yet strong. She has masterfully woven sustainability into her designs, a nod to the growing consciousness in fashion. Using eco-friendly fabrics and ethical practices, Kamali is steering Chloé towards a more responsible future without compromising on luxury or style.
One of the most notable aspects of Kamali’s tenure so far is her emphasis on craftsmanship. In an age where fast fashion often dominates, Kamali is committed to celebrating the artisans who bring her designs to life. Her collections feature hand-embroidered details, bespoke prints, and intricate beadwork, each piece a testament to the skill and dedication of Chloé’s ateliers. This focus on craftsmanship not only elevates the brand’s offerings but also reinforces Chloé’s position as a purveyor of high-quality, artisanal fashion.
Accessories Arise at Chloé
Kamali’s approach to Chloé’s iconic accessories has also been a highlight of her leadership. The brand’s bags, often considered status symbols, have been reimagined with a blend of tradition and innovation. The beloved Drew and Faye bags have been updated with modern touches, while new designs like the Tess and the Aby Lock have quickly become must-haves for the fashion-forward. Kamali’s eye for detail and understanding of what makes an accessory timeless have ensured that Chloé’s bags remain at the forefront of the industry.
The runway shows under Kamali’s direction have been a celebration of diversity and inclusivity, reflecting a broader shift within the fashion industry. Models of various ethnicities, ages, and body types have graced the catwalk, embodying the universal appeal of Chloé’s designs. This commitment to representation is not just a trend but a core value for Kamali, who believes in creating fashion for all women.
Kamali’s influence extends beyond the aesthetic realm. Under her leadership, Chloé has embraced a more collaborative approach, partnering with artists, musicians, and activists to create collections that resonate on a deeper level. This interdisciplinary approach has infused the brand with a sense of relevance and urgency, making Chloé not just a fashion label but a cultural touchstone.
As Chloé continues to evolve under Kamali’s visionary guidance, it is clear that the brand is entering a new golden age. Her ability to balance tradition with innovation, luxury with sustainability, and elegance with inclusivity has breathed new life into the house. For Chloé, the future is bright, and for fashion lovers around the world, the anticipation is palpable.
Chemena Kamali has not only revived Chloé but has redefined what it means to be a fashion house in the 21st century. With her at the helm, Chloé is poised to continue its legacy of chic, timeless fashion, inspiring women to embrace their individuality with grace and confidence. The world watches with bated breath as Kamali crafts the next chapters of this iconic brand’s illustrious story.