Milan, the epicenter of fashion and design, houses one of its most iconic and innovative concept stores—10 Corso Como. Established in 1990 by former fashion editor and publisher Carla Sozzani, this multi-faceted venue is a blend of art, fashion, design, and gastronomy, all under one roof. Spending a day at 10 Corso Como is an immersion into a world where creativity knows no bounds. Here’s how to make the most of your visit.
Morning: A Stylish Start
Begin your day at 10 Corso Como by diving straight into the heart of 10 Corso Como: the concept store. This isn’t just a place to shop; it’s a curated experience. The store is renowned for its eclectic mix of high fashion, design objects, books, and music. Each item is carefully selected to reflect the latest in contemporary culture and style.
Wander through the clothing section, where you’ll find a mix of high-end designer pieces from brands like Comme des Garçons and Maison Margiela, alongside emerging designers. The selection is avant-garde and sophisticated, catering to those with a keen eye for fashion. Don’t miss the accessories section, where you can find unique jewelry, handbags, and shoes that make a statement.
The home décor and design section is equally impressive, offering everything from modern furniture pieces to quirky home accessories. It’s a treasure trove for anyone looking to add a touch of Milanese elegance to their living space.
Lunch: Culinary Delights
For lunch, head to the café which serves as a serene oasis in the heart of Milan. Tucked away in a lush, verdant courtyard, the design seamlessly blends indoor and outdoor spaces, creating an intimate atmosphere. The peaceful ambiance, surrounded by greenery and tasteful decor, sets the tone for the stylish adventure ahead. The menu offers a range of Italian and Mediterranean dishes, prepared with fresh, high-quality ingredients. Opt for a light salad, a plate of pasta, or a gourmet sandwich. Pair your meal with a glass of fine Italian wine, and take your time to savor the flavors while enjoying the chic surroundings.
Early Afternoon: Art and Photography
After lunch, head to the Galleria Carla Sozzani, located within the 10 Corso Como complex. This gallery is a cultural highlight, showcasing rotating exhibitions of contemporary art, photography, and design. The space is minimalist, allowing the artwork to take center stage. Whether you’re an art aficionado or a casual observer, the exhibitions are thought-provoking and inspiring. Spend an hour or two absorbing the creativity on display.
Evening: Rooftop Views and Dinner
As evening approaches, head to the rooftop terrace. While 10 Corso Como doesn’t have a public rooftop bar, the space is often used for private events and offers stunning views of Milan’s skyline. If you have the opportunity to access the rooftop, take it. The view is particularly breathtaking at sunset, providing a perfect backdrop for an evening cocktail.
For dinner, make a reservation at the 10 Corso Como Restaurant. The menu is a culinary journey, offering dishes that are both traditional and innovative. Start with an antipasto platter, followed by a main course of risotto or fresh seafood. The desserts are equally enticing, with options like tiramisu and panna cotta. The restaurant’s ambiance is intimate and elegant, making it a perfect end to your day.
Final Thoughts
10 Corso Como is more than just a shopping destination; it’s a cultural hub that encapsulates the spirit of Milan. From fashion and art to fine dining and serene courtyards, it offers a holistic experience that appeals to all the senses. A day spent here is a day immersed in beauty, creativity, and sophistication. Whether you’re a fashion enthusiast, an art lover, or simply looking for a unique Milanese experience, 10 Corso Como is a must-visit.